Natalie Joos is one of those people who you secretly want to be friends with. She documents her encounters with some of fashions most interesting characters on her blog Tales of Endearment, with her own distinctly quirky-cool voice. Her blog has a lot of content from her time in Australia up at the moment, so if you’re not already reading it, now is the time.
Natalie exudes this incredible confidence and charisma, which only makes her killer style more attractive. I shot her a few times at Australian Fashion Week, the first of which was after Romance was Born when a horde of street style photographers also vied for her attention. Despite the fact that we had never meet before (although I’m sure once you’ve met one street style photographer you’ve met them all), Natalie was ridiculously lovely to shoot.
Her personal style is very colourful and eclectic, so it was a pleasure to learn that this playful attitude is a reflection of her inner self. Fashion isn’t meant to be serious, and it’s so great to watch people really have fun with it!